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Creating a Cozy Environment

I love change, change in my life, change in my business, and change in my office. I spent 1 whole day totally rearranging my office. It’s not enough to just clean and clear out the clutter; I have to move furniture and give it a whole new look. I even added some decorative plants (not that anyone else will see them). It just feels so good. This is one of those things that men just don’t get.


As a female advisor our environment is important to us, call it nesting but creating a warm, aesthetically pleasing space enhances our ability to be productive. Our female clients are no different. Whether you are a male or a female financial advisor female clients want to experience a warm and personal space in which to do business. I remember raising this issue to my manager, encouraging him to make the office environment more pleasing to the women, he quickly exclaimed that the upholstery had a flower pattern, like that was enough? Or how about, let’s put fresh flowers in the lobby, “that will attract the female client”.

As a female advisor you may even find that your own sense of style has been dwarfed by the male oriented industry. We tend to follow what has worked as such we have dark mahogany desks, traditional lamps, perhaps a piece of art (nothing personal) on the wall. OK so you have lots of pictures of your kids but is your office decorated the way you would your home? And if not WHY NOT?

Take some time and look around your space, consider new ways to enhance the environment, make it more personal, bring out those feminine touches that makes your home so warm and inviting.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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