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How to Create A Unique Presentation that Attracts More Women

Most financial seminars for women are boring, technical and still follow a more masculine model. While the content of many seminars is changing they are still focused on products and services and rarely ever truly engage the audience, an essential component to seminars, events and workshops for women.

In addition to being typically dry and boring content the presentations rarely if ever, reinforces your values nor does it promote your practice in a proprietary way. The impact is less interest, fewer attendees and poor results. But there is another option that can be fun, effective and totally yours.

Any advisor can create a highly compelling proprietary workshop that attracts more women and inspires more business. Workshops for women do NOT have to be a compliance nightmare but create a fabulous opportunity to engage, and connect with women while highlighting your value without being pushy, salesy or overly stodgy and professional. A workshop for women should focus more on issues relevant to women, with a more narrow educational focus while creating an environment that get’s women talking, during and AFTER your presentation.

You do NOT need a PowerPoint to create a great workshop for women, you simply need a topic and 3 key points. From that point the creation is easy and it can be totally focused on what you do and your unique value. The key really understanding why you are hosting this presentation, what you as an advisor want to accomplish and then how you will go about creating momentum that motivates women to take action with you.

I have spent close to 20 years developing events for women and coaching advisors to success. Over the next few emails I intend to show you how easy it can be to create a fun, engaging proprietary presentation that flies through compliance and that you can present over and over and over again. The engaging nature and consistent delivery of this presentation will help you create more traction with women, leverage your brand and develop a stronger presence in your community.

Over the next few articles I will share:

  1. How to develop your focus and clarify your message.
  2. How to develop your 3 key points that adds value and inspires action.
  3. Ways to engage the audience and get their attention early.
  4. How to Elevate the commitment to doing business with you.
  5. How to more effectively market your proprietary event.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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