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Compelling Introductions Guide: Step Two

I hope you started working on your Compelling Introductory Script because we are moving to step two.  (View step one by clicking here)

The second step is ALL about the needs, issues and concerns of your tribal market. In this section, you must identify the three most common issues facing your tribal market and state them in the language and vocabulary of your market.

Most other coaching programs will tell you to start with an advisory group, a select group of clients that will feed you the insights and information you need to connect with your tribal market but if this is your tribal market shouldn’t you already know this information?

The answers are in you, you know this information you just have not spent enough time thinking about your tribe to uncover the most important points.

Here is an example of how this should look and feel:

What do you do?

I manage Wise Women and Wealth

What do you mean by that?

Most of my clients are wise women of Newport Beach who have recently become solely responsible for managing their money on their own. While they are totally bright women, they often lack the knowledge and confidence they need to make smart financial decisions.

(Pause before moving to this next sentence)

And you know what’s interesting, it doesn’t matter how they became single they all come to me with the same three concerns:

What are those?

1. Will I have to go on a budget?
2. How can I make sure I never become a bag lady?
3. Will I become a burden to my children?

NOTE: This section will always start with a transition piece:

“And you know what’s interesting it doesn’t matter how they became single they all come to me with the same three concerns!”

This is a point when you are creating further interest prompting the listener to ask “What are those?” That is when you will share the three most common issues facing your tribal market which will lead to your solutions or the core aspects of your business that addresses these specific concerns.

Notice that these issues are stated very simply and concisely, again we are not trying to educate the listener but give them just enough information to make them want more. By sharing their issues and needs this will often prompt the listener to ask “So what do you do for them?”

At this point you have connected with your tribal market, you have clearly expressed an understanding as to what is important to them and what they are experiencing, and this alone builds trust and credibility. So now they are anxious and ready to learn what it is you actually do for your tribal market and again what you say in part three of your compelling introductory script must be clear and concise.

Really think through these issues, it’s not about what YOU think they need but what THEY really think they need. If you get stuck, talk to a friend who is your tribal market and ask them “What are your three biggest financial concerns?”

See what they say. But be sure to limit it to three or you could be there all night! Good luck!

Download your free Compelling Introductions Guide:

If you are struggling in creating your compelling introduction, I’d like to help. Simply send me an email and say “Adri, I’m ready.” I’ll contact you and handle the rest.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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