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Do You Know Your Objective When Presenting to Women?

When creating your proprietary workshop or seminar for women there are three steps that will create a seamless presentation that makes an impact.

Step 1: Identify your Objective:

Knowing your objective for your event is critical to measuring your success and defining how you approach your event. Is your objective to inspire more referrals from clients? Create more appointments from prospective clients? Elevate brand awareness in your community? Attract more prospective clients? Or simply build stronger connections with your female clients? Knowing what you want to accomplish can have a significant impact on how you promote, market and present your message.

Step 2: Clarify your 3 Key points

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How to Create A Unique Presentation that Attracts More Women

Most financial seminars for women are boring, technical and still follow a more masculine model. While the content of many seminars is changing they are still focused on products and services and rarely ever truly engage the audience, an essential component to seminars, events and workshops for women.

In addition to being typically dry and boring content the presentations rarely if ever, reinforces your values nor does it promote your practice in a proprietary way. The impact is less interest, fewer attendees and poor results. But there is another option that can be fun, effective and totally yours.

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3 Surprising Keys to Sizzling Seminar Results

Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!)

If you want to deliver a really great presentation, you have to do 3 key things:

  1. Engage,
  2. Educate, and
  3. Elevate.

Unfortunately, most advisors focus 99% of their time and energy on educating.

BIG MISTAKE.

Why? Because it’s boring – and if you lose their attention, you lose their business.

To generate great results from your seminar, you have to do more than deliver a lecture.

Here’s what you need to remember:

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Female Advisor Suddenly Lost Her Mojo (and how she got it back)

This advisor had been very focused and achieving new levels of success then suddenly lost her mojo.  It started small and now due to personal issues it snowballed.  In the beginning it was not getting the support she needed from the sales assistant, later it was not having a team to work with, of course compliance always played a role in creating her frustrations and negative attitude. Then more recently she experienced some serious challenges with one of her daughters, what was a dark cloud now became a potential twister in her mind. 

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Two Strategic Methods To Get The Benefits Of Direct Marketing

If you are still doing business as usual you may want to consider changing it up.  While seminars continue to be a viable source of new business you must stay fresh and rethink how you can attract more qualified prospects to your events to get new business.

Many advisors use a direct marketing company to promote their seminars and events.  While this is an effortless way of filling the room it can also be costly if not managed properly.  The biggest frustration to this process is buying lunch for someone who is only there  for the meal.  But there are two strategic methods to get the benefits of a direct marketing process without the unnecessary expense.

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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