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Capture Generations Of Women With Your Brand

Capture Generations Of Women With Your Brand

Morgan, a new advisor, had built an amazing process securing well over 40 speaking engagements and getting herself in front of more than 1000 women. While the process of securing these opportunities was a total winner Morgan and Cindy (her Mother and partner) were not able to fully capitalize on this event, that’s when they called me for coaching.

After getting to know the two of them and learning about their business it became quite clear what they were missing.

  • They needed a stronger brand that participants would remember.
  • They needed a more defined follow up process to enhance conversions and appointments.
  • They needed to host their own events which they could promote at their guest speaker events driving more traffic to their office and website.
  • They needed more consistency and continuity in their messaging using more personal and authentic language not financial speak.

It was clear to me that once we incorporated this plan they would spend less time, less effort, less money and start generating more results, culminating in more qualified leads, new accounts, more referrals and a name and message that everyone remembered. And that’s exactly what happened.

Today Morgan and Cindy are known as The Mother Daughter Duo at Morgan Stanley (I bet you will even remember that name). Their focus is on “Millennial Money Mavens” who are building careers and wealth in addition to “Achieving Women” who are looking to thrive in retirement. By zeroing in on the two tribal markets they were able to build an event program that was more appealing to that particular market.

Along they way they have fine-tuned this process to have it require less time and energy, but ensure every component is working together to more effectively brand themselves as the Mother Daughter Duo for women young and old. This has all been done by:

  • Strategically adjusting their company-sponsored presentations reducing the more technical slides and deleting slides all together to create more opportunities to engage the women in discussions.
  • Hosting their proprietary events at their branch once a month to provide another opportunity to build credibility and trust.
  • Creating a calendar of events that has become their primary marketing tool, which promotes and reinforces their message brand and commitment to educating and engaging women.

But here is what makes this process brilliant.

When the young millennia’s learn that Morgan and Cindy also focus on Achieving Women they are inspired to encourage their mothers to attend the next event. When the Achieving Women realize The Mother Daughter Duo also work with millennial’s the mothers are inspired to share and encourage their daughters to become involved. This marketing plan has created a multi-generational practice and a dynamic source of referrals that is fun, easy and effortless but more importantly will last for generations to come.

Are you ready to start capturing the women’s market? Regardless of what you are looking to accomplish, we have the answers. Share you focus with us by answering 5 question survey, and we will send you some recommended tools that can have the biggest impact on achieving your goals.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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