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Attract Women Ready to Invest with this Perfect Event Combination

Women are leery, that’s the bottom line. And women are not stupid, when they get an invitation to a nice event free of charge they know you will want something from them, or at least that is what they are thinking. But when you charge for an event, when a woman is asked to invest in herself and pay for your value, well now you are singing a whole new tune.

There is tremendous value in providing educational events and engaging workshops for women, in fact hosting events is almost mandatory if you are looking to create new relationships and develop loyal raving fans. 

The fact is women LOVE to learn in a community with other women so providing that community environment is essential, the question is should it be free or should they pay?

With my coaching clients the answer is different for each advisor, the solution comes in finding that delicate balance of events and workshops that work best for the advisor and their community. 

Incorporating “Pay to Play” events event can add a whole new layer of value and commitment from both the advisor as well as women in the community.

Think about it, when a woman receives an invitation from you to attend a nice event at a well-known restaurant, she knows it costs money if she doesn’t know you she may be apt to take advantage and bring a friend and neither one intend to do anything with you. If she DOES know you she may be hesitant to bring a friend knowing, you are paying for the lunch. 

Does it seem a bit complicated? 

Yes but that is how women work and think, they have many different factors playing a role in their decision making process so depending on the situation it can work for you or against you.

But what if every month they get an invitation for a monthly event at a fabulous restaurant with an enticing topic and they are asked to pay for their lunch while getting a great boost of inspiration? Personally I would be more apt to invite a friend knowing I’m not burdening the host or “taking advantage” of the situation. In your case you are actually attracting women who are willing to invest in their future, that doesn’t not mean that those who attend are totally qualified but they certainly have the attitude you are looking for.

To compliment a “Pay to Play” event I would host a “Qualifier” event. This is a high-end event that is free but attendees must qualify to attend. I would even allow husbands to participate, this gives women an easy way to introduce you to her spouse or partner, a critical step in the process. With a qualifier event it is essential that you actually state the qualifier on the invitation and articulate it verbally during your “Pay to Play” event.

Qualifier Example: “This event is for women and couples that have accumulate more than $1,000,000 in investable assets and have complex financial concerns

Keep these qualifier events small, intimate and of high value.

By incorporating a “Pay to Play” you are now addressing and serving the needs of any woman in the community. Advisors hosting a “Qualifier” event are directly attracting those that have the assets you are looking for but in addition it opens the door to husbands and even more importantly everyone becomes aware that you are capable of managing millions.

They are no one size fits all when planning your event strategy. It’s really about finding the combination that works well for you, appeals to your tribal market and is conducive to your community. 

The key is being creative while being consistent with your events. Once you commit to an event program or combination of events, keep doing it the same way until something tells you a change is necessary. Don’t overthink it, the repetitive nature enhances your ability to establish your brand and can dramatically impact your marketing and visibility in your community. 

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

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Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?


Wednesday, 9/25/2019

3pm ET / 12pm PT

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