Ask Adri: How do I get qualified referrals using a script?

Dear Adri,
I want more referrals and am hosting my first women’s event as a way to get more introductions and referrals from existing clients.  In the past I’ve asked clients to bring a friend but that approach doesn’t seem to generate the quantity and quality of leads I’m looking for. What is the best way to inspire them to actually bring someone that is appropriate for my business?
-Looking for qualified referrals

Dear Looking for Qualified Referrals,

First let me congratulate you on having a clear objective for your events, knowing what you want to accomplish allows you to zero in on the best strategy and get better results.

As for referrals you are in luck! Recently on one of my membership calls an advisor shared her approach to getting qualified referrals to her event that was simple but brilliant.

When Bernice called to invite her clients to her women’s event she was very specific and clear who she wanted them to invite. Instead of just saying “bring a friend” she helped them think WHO they should bring.  She said “I would love it if you would bring a friend that has recently lost a job, is retiring or recently lost a spouse”.  Not only did her clients bring friends, but Bernice walked away with a few great leads and qualified appointments.  

You could even take it a step further and use the invite call as a way to build even deeper connections.  You could start the call announcing a new event for women, then explain why this is important to you and share your story “why you care about women.” You can then move onto your mission i.e.; My mission is to help every woman who has lost a spouse…”  And then zero in on who comes to mind for them at that moment.

Here is a sample script:

The purpose for my call is to invite you to a new event I am launching next month in order to reach more women in our community.

You see I don’t know If you know this about me but….(your story here)

It’s for this reason that I have decided to focus my efforts this year on making sure every woman becomes financially confident so I wanted to invite you and a friend of yours to my event on (date) for lunch at (location)

My event is specifically designed for women who have recently experienced a life changing event, for some it may be retirement, for others divorce or becoming a widow.  It seems every woman knows some woman going through a challenging time. These are the type of women who would gain the most value. Off the top of your head does anyone come to mind?

Well I would love it if you would be one of my guests and if you could bring a friend that you know that has recently gone through a transitional event that would be even better.

The more you ask for what you want, and the more specific you are with what you need the easier it is for the clients to help out.

Interested in an unconventional process to stimulate a fresh new way of thinking about your business and life? Join our femXadvisor 30 Leads in 30 Days Challenge! You will turn your focus on women into a powerful process that generates new leads, more referrals, more opportunities in as little as 30 days. 

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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