If I asked you to rate yourself on a scale of 1-10,
1= you never do administrative work
10=you spend 100% of your day doing admin work
What number would you give yourself?
When I start coaching a client (male or female) I will first ask what they hope to accomplish with their business and then I ask what needs to happen so that they can accomplish this goal. 9 times out of 10 the one thing that holds female advisors back from accomplishing their goals is spending too much time doing administrative work. That is rarely the issue with the men.
While the details of each client may be unique the challenge delegating administrative work is not. It is rare that I have to tell a male advisor to stop doing so much administrative work, in fact it’s almost never, yet it’s a common event with female advisors. So many female financial advisors have allowed themselves to get sucked back into the traditional roles for women, like being a “secretary”. Here they are, college graduates, licensed to sell stocks and bonds, insurance, financial plans and they keep doing secretarial work!
The good news is for many the minute I tell them to STOP doing admin they do, and really in many cases that’s all I need to do is say “If you want to succeed as a financial advisor you must STOP doing admin work TODAY.” And it’s like all of a sudden a light bulb goes off. I’m sure it helps that I am a woman who they deem successful, or perhaps it’s because they know I came from the admin side before becoming a financial advisor, it really doesn’t matter why they listen what’s important is they do.
As a female financial advisor you must recognize how much of your time is spent doing paperwork that should be delegated to an assistant. If you have an assistant then you must delegate, starting today. If you don’t have an assistant and you rated yourself a 5 or greater then it’s time to hire an assistant.
As a female financial advisor if you were at a 10 all your time and energy would be focused on developing new relationships, attracting more assets and inspiring more referrals, now what would THAT do for your business? Think about it where is your time best spent, filling out paperwork or meeting with a new potential client?