Advisors, Women Just Don’t Trust You (Yet)
March 8, 2018
It’s become common knowledge that women are the largest and most lucrative market for advisors today.
But what many advisors don’t realize is that to build trust with female clients and prospects requires more than just good eye contact, your warm handshake and some new open-ended questions.
Your messaging, process, tools and strategy must become female friendly.
Before women care about your credentials, experience or even performance you must meet three important criteria before they will consider you as their advisor.
Once these three criteria are met your ability to win her business, loyalty and referrals accelerates dramatically.
- Interpersonal Skills: Women want you to have good interpersonal skills able to converse and engage her in meaningful conversation.
- Understanding: She wants to know you understand what is important to her and respect and value her feelings and opinion.
- Communication: You must be able to communicate with her in a way that she understands limiting the industry jargon and speaking in her language.
In a desire to meet the demands of advisors ready to create their female friendly practice we are now offering free webinars! Register for our upcoming webinar.
Women want to connect with you. It is our mission to provide effective tools and programs to make that process authentic and accessible for advisors like you.