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Advisors, Women Just Don’t Trust You (Yet)

It’s become common knowledge that women are the largest and most lucrative market for advisors today.

But what many advisors don’t realize is that to build trust with female clients and prospects requires more than just good eye contact, your warm handshake and some new open-ended questions.

Your messaging, process, tools and strategy must become female friendly. 

Before women care about your credentials, experience or even performance you must meet three important criteria before they will consider you as their advisor.

Once these three criteria are met your ability to win her business, loyalty and referrals accelerates dramatically. 

  1. Interpersonal Skills: Women want you to have good interpersonal skills able to converse and engage her in meaningful conversation.
  2. Understanding: She wants to know you understand what is important to her and respect and value her feelings and opinion.
  3. Communication: You must be able to communicate with her in a way that she understands limiting the industry jargon and speaking in her language.

In a desire to meet the demands of advisors ready to create their female friendly practice we are now offering free webinars! Register for our upcoming webinar. 

Women want to connect with you. It is our mission to provide effective tools and programs to make that process authentic and accessible for advisors like you.

We make marketing to women easy, fun, and highly effective for financial advisors.
Learn more >

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Get immediate access!

Check your inbox now! Look for an email from adri@femxadvisor.com.

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