Female Financial Advisors who shift their marketing and communication strategies to appeal more to the women’s market immediately inspire more attention from women, gain more respect and appreciation from their husbands and attract more new clients of both genders.
That’s just how it works and how easy it is. You don’t have to make major shifts to generate an impact. Some Female Advisors focus 100% on women, while others use the femXadvisor process to develop stronger relationships with their female clients. The process is the same, as are the results.
Women want to know you hear them, care about them, and commit to engaging them more consistently, so communication is key!
Here are two simple strategies from our femXadvisor process that can have a dramatic impact on creating more engaging relationships with both your female clients and strangers:
- Share Your Story. I cannot emphasize how important this is to the growth of your business. Your story on “Why women?” will become your single most powerful tool when communicating with women, men and millennials.
Your story can be used with both prospects and clients; it can be shared verbally or in email, posted on your website, or in a brochure. Your story is the single most compelling part of your message and can be used in every aspect of your marketing and communication. Plus, it quickly wins the heart of every woman who hears it!
She needs to know you care about her and not just about her money and your story tells her why. Here is a great example of a good story and a complementary tool to writing your very own story.
- Consistent Communication: We all know that women love to communicate. They love to be inspired and share information within their community. Providing short, fun, female-focused emails is the best way to inspire more referrals and show women you care about them.Start sending female-friendly communication to every household (DO NOT segment your book when sending these emails as segmenting your book will limit your impact). You want these emails to be short, appealing to women, and not overly technical. You want the message to inspire and motivate women while educating and encouraging.
Asking meaningful questions that get women thinking or providing a short quiz that lets women evaluate their understanding of risk or investments can enhance their engagement and even generate a welcome reply and feedback.
We have compiled five great examples of email communication, all designed to engage women more effectively.
Consistent communication is key with women; we want to make the process as simple, easy, and effective as possible. Our Growth Coaching Program provides advisors with a library of engaging tools and three female-friendly emails each month.