If you’re concerned that by focusing on the women’s market, you will turn your clients off and deny yourself other prospecting opportunities, you couldn’t be further from the truth.
Let me tell you my story. When I was a financial advisor in Newport Beach, CA I intentionally focused on the women’s market to build my practice. It didn’t matter who I was speaking to I shared my focus on women and my best referral sources were men.
I remember cold calling, Mr. Solomon on the phone, and even on a cold call I said, “To be honest with you Mr. Solomon, my true passion is working with women.” All of a sudden, he knows I’m not prospecting him. He’s opened himself up, he’s receptive, he’s listening. Next thing you know, he refers three women to me totaling close to 2 million in new assets. Eventually, Mr. Solomon became my client as well.
Another man, Mr. Killian, he was an attorney and a trustee for many wealthy women. Once he learned my story, he knew that I was the advisor, not only for him, but for all the women where he was a trustee. Needless to say, this amounted to millions as well.
Contrary to what most advisors believe, instead of turning off the men or denying themselves new opportunities, once my advisors launch their female friendly process they often tell me they suddenly begin attracting more men!
Thinking you will lose opportunities is a very common myth and that’s why during our Masters of Women’s Advisory Teleclass we address this issue on day one of our 8 week Teleclass.
But it’s not just day one. Over the course of the 8 weeks, you will become stronger, more confident, and more excited about your focus on women –because you will learn why you will generate more referrals, and attract more women clients. You will learn how this process will help generate more relationships with both genders by simply creating a more female focused practice.
In our next email, we’re going to talk about the second belief – Can male advisors compete in this space of women? The answer’s yes, and I’ll tell you why in my next email.
Learn more about this program here. Special treat: If you join the Masters of Women’s Advisory Program before next week on August 10th, you will be rewarded with a Sign on Bonus. You will receive my Thematic Wealth Program (value $199). This is a 6 module self-study course. Just listen to the audios and complete the steps in the workbook and you will quickly create a more efficient, value-added practice that validates your fees and positions you as the advisor of choice in your community.