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A Taste of my Own Medicine!

Boy did I get a taste of my own medicine last night. My husband who is so calm and mellow by nature was really riled up talking to me about my business.  I just sat there listening and smiling. While I have spent years helping female financial advisors recognize their true value and motivating them to ask for what they are truly worth, here was my husband telling me the same thing and HE WAS RIGHT.  What is it about us women that cause us to undervalue ourselves?

This goes back to the same message I share with all the female advisors I work with, your real success is going to come from making mental leaps or shifts.  While all the systems and processes or important even essential to a successful practice it’s the changes you make in your mental attitude and approach to your business that will have the greatest and most significant impact on your growth.

A common shift with female advisors is recognizing that by accepting anyone (with little to no money) into your practice you are doing NO ONE a favor. Most female advisors struggle turning clients away. This is when your ability to nurture turns from your strength to your liability.  In my coaching practice I will not exceed my limit of 1on1 clients, when I go over my limit (15) I am less effective and my clients receive less than my stellar coaching value. I know at what point my value is at it’s peak.

Another area that women struggle with (me included) is asking for what you are worth.  This is when we need a little more testosterone, a little more of an ego in order to recognize what WE bring to the table and be able to present our value and fees with equal conviction.  As women we must stop discounting, we must stop thinking that we are lucky that clients want to work with us.  When we can truly say “They (your clients) are lucky I am willing to manage their money” is when your production will start to soar.

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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