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A Lead is NEVER Dead

Over the past two weeks I watched my daughter calling on old leads. This is her first experience prospecting after recently acquiring her insurance license. To start out other agents give her all their old leads, those that they could never reach or lacked interest in their services. While to others these leads seemed dead to her they were a goldmine of opportunity. A lead is NEVER dead.

Every lead or prospect you have had should never leave your database. What a prospect doesn’t need or want today can quickly change in our ever changing lives. While you shouldn’t keep them on your “hot prospect” list they should be receiving your emails and market updates until circumstances change creating the need for your products or services, NOW IS THAT TIME.

In most situations we must wait until something changes in the lives of the prospect in order to create the need or sense of urgency to move the relationship forward but that is NOT always the case. Today’s environment has created that change for you. While most investors were content with the status quo today the unrest in the markets has unearthed fears and concerns that need attention. A call from you RIGHT NOW may never be more timely and productive.

While many clients may not be thrilled with their advisor their discontent is not strong enough to provoke change which seems more daunting than their current situation; but when the market environment makes the “status quo” more painful the need for change increases outweighing that original resistance. This is your time, and your chance to create that change.

Make the calls today you may not get this opportunity again for many years to come (at least let’s hope not).

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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