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6 Factors that Enhance your Seminar Success

 Financial Advisors can reap tremendous benefits by utilizing seminars as their primary business building tool.  While most advisors have little to no training I want to spend the next few blogs focused on what it takes to create and effective seminar program. 

Creating an environment conducive to your target market can dramatically impact the event as a whole. By creating a comfortable environment your guests are more receptive to your message, they become more engaged with the overall presentation, they feel a greater connection to others in the room all of which enhances your ability to build trust and confidence in your services.

 Location is one of the most important factors in creating a good environment.  In my former practice my target market was wealthy women in Newport Beach California, aged fifty and above. (For those that watch the TV show the OC, that’s where I built my business.) Considering my wealthy target market I held most of my events at a five star restaurant, The Ritz in Newport Beach, CA.  While many women might be uncomfortable with this 5 star environment it was ideal and attractive to my market.  Had I hosted my event at a library or local diner my audience would have been very different.

 In addition to the location there are 5 factors that can enhance the environment you create at your events:

  1.  Seating: When guests are spread out and there is too much space between participants, you lose energy in the room. But, when participants are seated shoulder to shoulder, you will find the energy escalates along with the noise level.
  2. Room Selection: When selecting a room, it is better to choose a room that has the potential for being too small vs. too large. It is always better to add tables and chairs at the last minute then to have empty tables or seats. Too large a room can destroy any chance of achieving good interaction with and between the guests.
  3. A Packed Room generates tremendous energy and validates the participants’ decision to attend.
  4. Greeting your Guests: Be certain to set up your room so that you can personally engage the participants. It starts the moment they arrive. How you greet your guests and then introduce them to others can have a tremendous impact on setting the tone for the actual presentation.
  5. Assigned seating: By assigning seats, you are better able to control the environment and the flow of conversation. A great client sitting next to a perspective client enhances your reputation, as most clients love to brag about their advisors.
  6. Where you sit: If you are not the main speaker, sit with your guests, take notes during the presentation and share your notes at the end of the event. This process helps you connect better with your guests, making them feel as if you are also one of them.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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