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5 Fruitful Talking Points Advisors Need to Show Women You Care

5 Tips to Effective Communication that Women Love

Advisors all know the importance of marketing, but they may not know that women want a different communication style.

It doesn’t matter if we are talking about emails or social media posts women want something different from what most advisors provide.

5 Fruitful Talking Points Advisors Need to Show Women You Care

  1. Women want to be inspired: Long boring white papers turn them off. Women want to know that they will feel a tiny bit empowered each time they open your email or see your post.

  2. Women want to be challenged: Women don’t want you telling them what to do and how to think. They want you to ask questions that get them to think deeper about their lives.

  3. Women want to be engaged and drawn into a conversation: They learn from each other and love when you provide fun, easy ways to interact. Sharing simple quizzes that test their financial confidence can be highly effective.

  4. Women want it to be personal: Women learn from real stories, yours and the stories of other women and their personal experiences. Personal stories create an inclusive environment and let women feel like they are not alone.

  5. Women want it short and quick: If they know your email and post will be long, they may never open it. They want snippets of information that have a positive impact. They don’t want content that creates fear and uncertainty.

To positively impact the world of women, you must become more engaging and interactive, expanding your presence and credibility in the world of women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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