Seminar Tip #1: Creating the Calendar
There are many different types of events that can help you achieve your purpose and objective. Each event style is more conducive to a particular audience, venue as well as purpose. Understanding what type of event is most suitable to achieving your goals is essential when creating your event calendar.
- Feeder events tend to generate new prospects,
- Qualifier events weed out the qualified prospects and
- Specialty events can effectively generate more referrals.
Understanding the unique value of each can more effectively leverage your efforts.
Your target market must also play a critical role in determining the style of event you choose, understanding the difference between Seminars and Events, Focus Groups and Workshops, Cluster Lunches and Forums is essential in creating an environment that enhances results. Knowing how to effectively use each event to accomplish your goal is critical to your success.
Seminar Tip #2: Marketing the Plan
Knowing how to market your events and fill the room can be the single most important factor in generating results. Selecting a process that works can dramatically reduce the stress typically associated with hosting seminars. Knowing when to use Direct Marketing, Emails, Advertising, Custom Invitations and even Verbal Invites is essential to your success. Equally important is recognizing how to use your marketing process to help leverage your brand and broaden your reach within your community.
An effective seminar program is not just about filling the room, understanding the multiple marketing and prospecting benefits to an event program can help you leverage your efforts, enhance results and broaden your own expectations as to the incredible benefits of a good seminar program.
Seminar Tip #3: How to Elevate the Commitment
While your RSVP rates may be high your turn out rate may be less than expected. It’s not enough to know they have agreed to come, in today’s market you must incorporate a process to elevate that commitment. By incorporating pre-work, enthusiastic confirm calls even logistical calls leading up to the event you can enhance the commitment and increase the anticipation and receptivity in your audience.
A successful event starts even before the guests arrive, understanding how to set the stage, create a welcoming environment and inspire the participant to want to know more all starts before they walk through the door. Each contact leading up to the event creates an opportunity to build a relationship, better connect and establish rapport elevating the receptivity and comfort of your audience.
Seminar Tip #4: How to Engage, Educate and Close for the Business
Every event must incorporate 3 components: Engage, Educate and Elevate. Whether you are hosting an appreciation or educational event these 3 components are essential to your success. While Financial Advisors tend to be strong in the “educational” aspect of the event they tend to neglect the Engaging and Elevating aspects which have EVERYTHING to do with generating immediate results.
Your introduction must immediately engage the audience causing them to sit up anxious to hear more. Your closing must be designed to elevate and motivate the participants desire to make a change and make that change with you. Without a strong and engaging introduction, without a compelling and elevating closing you have denied yourself the opportunity to get the results you want.
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