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3 Ways Female Advisors have an Advantage over Male Advisors

I was recently contacted by a writer for Barron’s who  was writing an article on whether or not women make better investment decisions than men.  There have been other articles that indicate women take less risk and are more apt to cut their losses quicker but there is not enough statistical information to make a clear case in this regard.  In fact most all financial advisors whether they are men or women tend to follow the principles of portfolio theory but there are factors that I believe give women an advantage in their role as financial advisors.

1.     Because women focus on building relationships first they can develop trust more quickly; Women have a tendency to  focus first on who the client is rather than what the client wants, in that process they will often  share information about themselves which creates a more personal connection and allows them to develop trust more quickly.

2.     Women’s communication skills enable them to pick up non verbal cues from clients which allows them to make more suitable investment recommendations, this is especially important when dealing with female clients and couples.

3.    Women have natural nurturing tendencies which motivates them to provide service and value in ways that go beyond just their investment recommendations,  this enhances their perceived level of service and value provided by the financial advisor.  This alone can often override performance.

This is not to say that men do not have these skills but given the natural strengths of each gender I believe these are three of the most important characteristics that women bring to the  industry.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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