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3 Surprising Keys to Sizzling Seminar Results

Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!)

If you want to deliver a really great presentation, you have to do 3 key things:

  1. Engage,
  2. Educate, and
  3. Elevate.

Unfortunately, most advisors focus 99% of their time and energy on educating.

BIG MISTAKE.

Why? Because it’s boring – and if you lose their attention, you lose their business.

To generate great results from your seminar, you have to do more than deliver a lecture.

Here’s what you need to remember:

  1. Engage the audience, right from the start: Your introduction MUST get their attention and get them excited about what’s to come. Help them experience the issue at hand and become more involved. There are many ways to do this: a quiz; a story; a picture – something unexpected. The key is knowing what you want them to understand by the end of your intro.
  2. Educate the audience, but keep it interesting: People come to seminars in order to learn something, but most financial presentations are BORING. Stay fresh and alive, and the audience will love you for it.
  3. Elevate the commitment: In the closing, bring back the feeling or message they got from your introduction. Review the key solutions you shared during the “educate” phase of your presentation. Then go on to explain WHY they need to take the next step (i.e. schedule an appointment with you, or whatever objective you’re aiming for). Foster a sense of need and urgency, a desire to take action, and highlight what they gain by making this commitment.  This is the most important step in any seminar. This is what turns prospects into clients – not phase 2.

When executed well, each phase builds up to the next, creating a sense of momentum that leads to action. This is how attendees become clients.

Ready to reignite business growth & create an extraordinary life, your way?

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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