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3 Compelling Reasons Why Focusing On Women Attracts More Male Clients

It’s time we gave men some credit where credit is due and I’m not just talking to women. Just about every advisor (male or female) who works with me to create a more female friendly practice is afraid to take it too far in fear of alienating the men, yet in most cases the opposite occurs. When you redesign your practice to appeal to women you inspire more interest from men.

Here are 3 compelling reasons why focusing on women attracts more men to your practice:

1. Tweet: Most men WANT their wives engaged in the financial affairs but can't seem to get them involved. @AdvisorsKeys http://ctt.ec/1EA9y+ Most men WANT their wives engaged in the financial affairs but can’t seem to get them involved.

When they learn you have created a whole business model to inspire and encourage women to become more engaged they are all for it, in fact this instantly differentiates you from most all the advisors in your area (and probably even their current advisor).

Here is a true example:

“Just had my appointment with a male prospect he only had about 20 minutes to speak. First thing he wanted to know about my fees. Then I began to share our compelling intro, my personal story, and our women’s program and next thing he said was ” My wife would love that and that was worth the $10,000 fee alone!”

– George Arky, Wealth Advisor

2. Men are tired of being prospected too but expect that they will be the target of your conversation. Instead of trying to woo him you begin to share your desire and focus on women which peaks his interest and his defenses drop. This is when he really begins to listen to what you have to say, and as a result he will remember who you are and what you do. It doesn’t matter how you are remembered but that you ARE remembered.

3. Men give referrals as well. When you are sharing your practice and focus on women who do you think the man is thinking about? His mother, sister, wife, daughter, friend, his brain is automatically thinking about women he knows who need what you do. After sharing your compelling message you will often hear men say “You need to speak to my Mother/Sister/Neighbor”. This same process works beautifully when speaking with centers of influence.

When you focus on women and convert your practice to become more female centric you attract more men, appeal to more women and inspire way more referrals than ever before. In my practice as an advisor while my focus was clearly the women of wealth in Newport Beach California, 70% of my clients were men!

Photo credit © Depositphotos.com/ @timbrk

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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