10 Do’s and Don’ts for Your Next Women’s Event

    1. Don’t call it a seminar, for most women a seminar is long, boring, and tedious. DO call it an EVENT that sounds more festive, exciting, and lively.
    2. Don’t serve a heavy meal, especially for women. Do be sure you have a decadent dessert (chocolate) and coffee this will help keep your guests there longer conversing with others.
    3. Don’t have participants seat themselves you lose all control over the situation. Do have assigned seats for each person this allows you to strategically position a hot prospect next to a raving fan.
    4. Don’t sit apart from your guests, this widens the divide between you and your potential prospects. Do sit at the table and create a conversation with all your guests prior to, during, and after the presentation even if you are the presenter.
    5. Don’t make it difficult for the participants to speak with each other. Do have name tags for each participant and introduce each participant to another guest in the room this helps get people engaged.
    6. Don’t start by introducing yourself and your team (typical and boring). Do start by welcoming everyone and then launch into a personal story before introducing yourself formally.
    7. Don’t use a PowerPoint with lots of jargon and stand up front telling the participants what you think they need to know. Do ask lots of open-ended questions often answering their questions by throwing them back to the audience this stimulates conversation and positions you as an advisor who truly engages his female clients.
    8. Don’t launch right into the educational portion of your presentation. Do introduce a quiz or a game that gets all the participants engaged then tie the game into the purpose of the presentation.
    9. Don’t assume the participants will sign up for an appointment with you. Do have a clearly defined “next step” that entices the audience to meet with you, focusing on what the meeting would DO for them.
    10. Don’t call to thank the participants for coming; would Tony Robbins call and thank you? Do call to tell them (enthusiastically) how pleased you were to see them at your event and ask, “What was the most compelling part of the presentation for you?”

If you are looking to develop or enhance your existing events for women, check out my easy-to-implement yet proven Savvy Women Seminar. This powerful seminar presentation includes training, tools, and strategy to help both male and female advisors attract more women to their practice

Download Our Free Script
Instantly get noticed without even trying!

Discover More Articles

Discover More Articles

Ready to reignite business growth & create an extraordinary life, your way?

Take The Quiz!

MANY FEMALE ADVISORS FEEL UNINSPIRED & “BOXED IN” BY THE TRADITIONAL MODEL FOR DOING BUSINESS.  AT FEMXADVISOR WE PROVIDE A NEW MODEL FOR WOMEN THAT PROVIDES THE COACHING, TOOLS AND A PROVEN BUSINESS FRAMEWORK, THAT PROPEL FEMALE ADVISORS TOWARD GROWING A THRIVING & LIFE-GIVING PRACTICE THEIR WAY.

facebooklinkedinyoutubetwitter

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
Back To Top