- Don’t call it a seminar, for most women a seminar is long, boring, and tedious. DO call it an EVENT that sounds more festive, exciting, and lively.
- Don’t serve a heavy meal, especially for women. Do be sure you have a decadent dessert (chocolate) and coffee this will help keep your guests there longer conversing with others.
- Don’t have participants seat themselves you lose all control over the situation. Do have assigned seats for each person this allows you to strategically position a hot prospect next to a raving fan.
- Don’t sit apart from your guests, this widens the divide between you and your potential prospects. Do sit at the table and create a conversation with all your guests prior to, during, and after the presentation even if you are the presenter.
- Don’t make it difficult for the participants to speak with each other. Do have name tags for each participant and introduce each participant to another guest in the room this helps get people engaged.
- Don’t start by introducing yourself and your team (typical and boring). Do start by welcoming everyone and then launch into a personal story before introducing yourself formally.
- Don’t use a PowerPoint with lots of jargon and stand up front telling the participants what you think they need to know. Do ask lots of open-ended questions often answering their questions by throwing them back to the audience this stimulates conversation and positions you as an advisor who truly engages his female clients.
- Don’t launch right into the educational portion of your presentation. Do introduce a quiz or a game that gets all the participants engaged then tie the game into the purpose of the presentation.
- Don’t assume the participants will sign up for an appointment with you. Do have a clearly defined “next step” that entices the audience to meet with you, focusing on what the meeting would DO for them.
- Don’t call to thank the participants for coming; would Tony Robbins call and thank you? Do call to tell them (enthusiastically) how pleased you were to see them at your event and ask, “What was the most compelling part of the presentation for you?”
If you are looking to develop or enhance your existing events for women, check out my easy-to-implement yet proven Savvy Women Seminar. This powerful seminar presentation includes training, tools, and strategy to help both male and female advisors attract more women to their practice