Financial Advisors Learn Why Women Find Money Boring
July 13, 2017
What if I told you that women aren’t dense about money… they just find it boring. Starting at an early age male and female brains develop differently.
- Young girls begin shifting outward, craving more interaction, relationships and communication aspects that are not necessarily associated with solving mathematical problems or waiting or beakers to boil. Thus from an early age math and science (regardless of a woman’s ability to understand it) tends to inspire less interest for women.
- Young men on the other hand due to hormonal changes tend to become more isolated, spending more time alone (as most parents of teenage boys will attest to) laboring over math equations and science projects as that do not require the need to communicate and engage with other human beings.
Understanding why women have shown less interest in the world of finances helps us understand how to engage women more effectively. Recognizing what is important to her as a woman, what interests her is an important step to attracting and retaining more women clients.
Building relationships with women is the core foundation to who she is as a female.
“Girls social agenda, expressed in play and determined by their brain development, is to form close, on-on-one relationships. Boy’s play by contrast, is usually not about relationships – it’s about the game or toy itself as well as social rank, power, defense of territory and physical strength.” -Louann Brizedendine, M.D. The Female Brain.
In an industry that was originally designed to appease the male brain, approach and needs we must embrace the differences in men and women and use our understanding to make changes that appeal to both genders.
When you provide what women want you will gather more assets, attract more clients, gain the appreciation of her husband, father, brother and son and ultimately generate 3 times more referrals with less effort than ever before.
Here are 5 simple steps to help you get results right away:
Step 1: Each month compose three friendly emails that appeal to women.
Step 2: Each month compose one interactive or business building tool.
Step 3: Send out one email every two weeks to your entire database, yes even to the men as they will become your greatest source of referrals.
Step 4: Post these same emails to your social media sites and on your website.
Step 5: Join our Engaging Drip Marketing Membership Program© and attend monthly membership coaching calls to learn new proven methods of growing your business and building stronger more productive relationships with women.
Just by simply implementing our 5 simple steps, you can start to increase business growth, attract more assets, appeal to women and generate referrals without ever leaving your office.
Doing all this yourself every single month to nurture your prospects can be challenging and very time consuming. With our Engaging Drip Marketing Membership Program© you can have all this delivered to your inbox (written for you, by women) every month.
You will soon help your female clients and prospects realize you’re the only financial advisor who really “gets them”.
Learn more about how our Engaging Drip Marketing Membership Program© and how it can help you to use our content as drip emails, social media posts, meeting follow up and posts for your website, all of which supports women’s journey towards financial confidence and your desire to grow your business.