A GREAT Ad to Promote Your Financial Practice

February 16, 2017

I have a quick question for you.  . .

What are your actions telling your female clients?

Audi the luxury car company spent millions to promote this video during the Super Bowl where most of the listeners were men and it’s all about empowering women.  What were they crazy or just smarter than the rest of us?!?

This video was shocking and effective and a GREAT lesson for financial advisors.  Have a look. . .


Now that you watched this video I want you to ask yourself these two simple questions:

  1. What are your actions telling your female clients? Are your actions telling them to continue to depend on others to manage their financial affairs?  

  2. When you primarily communicate with the husband are you telling the woman she is not smart enough? Not capable enough? 

Many advisors want to focus more on women but either don’t know how or are fearful they will alienate the men, but consider this:

  • How many men were watching that commercial thinking about their own daughters?
  • How many women were watching already considering changing car allegiances?   

As a financial advisor perhaps it's time to step up your game and make an impact on the world of women.

When you share a powerful message as to why you want your female clients more engaged in the managing of their assets you will attract more attention, build stronger client loyalty and inspire more referrals.  

Women are the future of your business whether you are ready or not. At Adri Miller Heckman we can help you uncover your new message that empowers women and entices the men who love them. 

My Power Coaching 3 month program is all about the message, learn more here.  Learning how to develop your brand and women's marketing strategy in just 3 months. 

Let's walk through my Power Coaching Program together with 3 calls for 3 months using 3 strategies we will craft your powerful story, define your unique tribal market, and develop your personal compelling message that drives women to your practice.

 

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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