Financial Advisors Step-by-Step Guide to Creating a Compelling Message
March 22, 2018
All the training and research tells us our clients are more than willing to give referrals, but they don’t. Today I’m sharing with you another powerful process for generating referrals: Creating an authentic compelling introduction.
The thing is, generating referrals is not just about asking. A solid flow of referrals starts with a solid marketing plan and clear message. I cannot stress this enough.
Consider the following questions:
- Do your friends, clients and associates know exactly the type of client you are looking for?
- When describing what you do does it clearly define your target market and value you provide?
- Do all of your centers of influence know your area of specialty and expertise?
If you answered no to any of the above questions you will continue to struggle getting referrals.
If you have trouble describing what you do, how are your clients going to describe what you do?
This is the real problem; lack of referrals is just a symptom.
To generate referrals you must have a compelling message that is repeatable and easy to remember and totally authentic to YOU.
That’s why selecting a compelling message from external sources is a waste of time and energy. Clearly defining your target market, clarifying your message and solidifying your value are all critical components necessary in order to increase referrals.
Stop trying to treat the symptoms, and start to focus on the root of the problem. It’s time to develop your compelling message.
Remember very few financial advisors are able to describe themselves in a way that really defines what they do and who they do it for.
Here is your step-by-step guide to stand out! Go create your compelling message now: http://adrimillerheckman.com/compelling-intro
Ready to turn your practice into one that inspires new interest and motivates prospective clients to take action? Check out our femXadvisor Coaching programs.