Category: Women Financial Advisors

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How to Leverage Your Strengths as a Female Advisor

Why did you become a female financial advisor? Was it your dream as a young girl? Did you wake up one day and say “When I grow up I want to manage investments and people’s life savings? “ Or did you just fall into this career accidentally? If you are like 95% of the female advisors out there you fell into this position never dreaming this would be where you end up and sometimes wo...

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Unleash Your Strengths as Female Financial Advisor

As a woman you bring amazing strengths and talents to an industry mired in egos and less than ethical behavior. You have adapted to the more traditional business model succeeding even when the process and methods felt totally unnatural to you as a woman. Your business has been fueled by discipline, hard work and your sheer determination to succeed, yet underneath it all you know there is a bet...

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Why These Female Advisors Get Emotional

As I walked off the stage women would look me straight in the eye and say “Thank you!” Not the obligatory thank you for making a good presentation, these “Thank you’s” go so much deeper.Some walk right up to me and share their appreciation with a touch, others mouth it as I walk by.They know I am their ally, I understand their challenges and am willing to be their voice and fight for the...

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As A Female Advisor, If I Lost My DRIVE, Have I Lost My EDGE too?

I have been competitive since I came out of the womb, or at least as far back as I can remember.  As I grew my drive and desire to compete and BEAT the competition (no matter the environment) drove me, and in many ways served me well.   But now that I am choosing to let go of the hunter/warrior inside me, depending less on my learned qualities and more on my feminine strengths have I lost my ...

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A Coaching Opportunity for Advisors Passionate about Women

I’m excited to announce that we are rolling out a brand new program that’s going to have a global impact on the women in finance, and could totally transform your life!!!!Most of you know that my passion is to change the financial industry to be more appealing and inclusive of women. That is where my passion lives and that vision inspires me each and every day. But I need your help. Over the p...

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The amazing results when your intro screams “Women”

Lets fast forward in time… You have officially become a certified Women’s Wealth Specialist. Your messaging now validates your deep level of commitment to serving women and it’s getting attention. This great momentum is happening all because you can clearly articulate your focus. Being able to articulate your focus on women will create immediate interest and inspire others to ask about w...

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We just need 50 female advisors to make an impact on the industry

Ladies, I need your help. I need just 50 female advisors to participate, and if you are currently begin coached by me, this is a MUST DO. I have been approached by Advisors Ahead, a progressive company and am personally acquainted with the founder and President. Their mission is to provide better training and a screening process to help enhance the success of new financial advisors. In their pr...

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How to turn life experiences into fuel for business growth

Betty wants to know your past, your family history, and personal experiences so she can uncover what is holding you back. I on the other hand want to know your past, family history and experience to uncover your fuel and passion for growth.  In both situations, Betty and I recognize that your life experiences had an impact on who you are and what you do and don’t do well. Uncovering those iss...

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The Risks of Playing it Safe as a Financial Advisor

I tend to push the limits in most everything I do. I will always push myself a little too far, that has helped me achieve a life filled with incredible experiences and a multitude of accomplishments.  Certainly I could play it a little safer and eliminate some of the physical consequences but then I would have to forfeit my desire to embrace the world, revel in new experiences, challenge my mind...

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Female Advisor Suddenly Lost Her Mojo (and how she got it back)

This advisor had been very focused and achieving new levels of success then suddenly lost her mojo.  It started small and now due to personal issues it snowballed.  In the beginning it was not getting the support she needed from the sales assistant, later it was not having a team to work with, of course compliance always played a role in creating her frustrations and negative attitude. Then mo...

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Get Bossy With Your Clients!

Will you get bossy with your clients? Like Sheryl Sandberg in her recent Wall Street journal article I too was called bossy. Always organizing everything, making sure everything ran smoothly weather in my family, with my friends or in my case on the volleyball court. While in sports this desire to take charge became an asset eventually translating to a full scholarship to UNC. Socially I was ma...

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Female Advisors have the connection but can’t close the sale with prospects

I was working with a very bright, beautiful woman working as a wealth advisor for a bank in Chicago.  As a single mom with 2 kids she is highly motivated and determined to succeed. She does a fabulous job developing relationships and putting the client or prospective client at ease, her accent combined with her vocabulary and clear articulation creates an almost trance life feeling in the...

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Female Advisors are drowning in Testosterone!!!

Ladies we need to pump up the estrogen instead of drowning in testosterone. This past week I had the opportunity to coach two new female advisors, they were both just a year into production and working at Merrill Lynch. These women did not know each other, lived and worked in completely different parts of the country yet they could have been twins as their issues and experiences were identical (...

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As a Female Advisor how would you rate yourself?

If I asked you to rate yourself on a scale of 1-10, 1= you never do administrative work 10=you spend 100% of your day doing admin work What number would you give yourself? When I start coaching a client (male or female) I will first ask what they hope to accomplish with their business and then I ask what needs to happen so that they can accomplish this goal.  9 times out of 10 the one thin...

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3 Ways Female Advisors have an Advantage over Male Advisors

I was recently contacted by a writer for Barron’s who  was writing an article on whether or not women make better investment decisions than men.  There have been other articles that indicate women take less risk and are more apt to cut their losses quicker but there is not enough statistical information to make a clear case in this regard.  In fact most all financial advisors whether they ...

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How would you answer this 5 million dollar question?

Picture this; you are one of 4 financial professionals being interviewed by a woman who just inherited 5 million dollars. You have each had your opportunity to make your presentation, you talked about the solutions you would provide, the value of your research, the benefits of your firm and your process for working with clients. There is a bit of silence as the prospective clients gathers her t...

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3 Steps to a Compelling Message

In today’s environment there are just two things you need to be successful as a financial professional, a compelling message and a data base.While most financial professionals can over time develop or even purchase a data base few are able to define their practice and articulate their value in a way that entices the listener to want to learn more.  A compelling message is a way of describing wh...

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How to Develop Your Story as a Financial Advisor

What is your story?  Why are you really in this business and why do you really care about helping me?  These are the underlying questions that prospective clients think but don’t always ask.  Being able to proactively address these questions can be the final factor that tips the scales and turns a prospect into a loyal client and raving fan.Your story is about why you are really in this busin...

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Financial Advisors are going Tribal – 4 easy steps to defining your Tribal Market

What if I were to tell you that Target Marketing does not work; at least not in your role as a financial advisor? There was a time when target marketing was effective, a time when the business was totally product driven focused on trades and transactions. I might call retirees, sell them a muni bond, I became a source of investment products my client became a source of revenues, over time (...

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Haly B. – RW Baird

A high achiever by nature, Haly was struggling as a financial advisor. A former engineer, Haly had left her technical career to  build a practice as a financial advisor. Her desire to help others was contagious and her technical skills surpassed many more tenured advisors, but unfortunately, after three years, her high expectations were being suffocated by her low performance. Despite he...

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She was being set up!

Mary walked into the Breaking the Mold Conference wondering, “What have I gotten myself into?”  Coming from one of the most prestigious wire houses on the street, Mary had very high standards… and she could tell this event was going to be different, just by the way the room was set up. As presenters, we could see her critical eye perusing the room, assessing our level of professi...

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Have you met Betty the Bag Lady? She has a message for you…

Have you met Betty the Bag Lady? You may not think so… but you have.We all have. As women, we bring a lot of baggage into the workplace – and our inner “Bag Lady” can really hold us back. But hey, perhaps not all of that baggage is garbage! What if I told you that some of your “baggage” is actually really valuable? It’s true! Some of the things we think of as baggage are connec...

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As a Female Advisor Who Are You Accountable to?

I can understand why women struggle to rise and succeed in the corporate world but why the number for female financial advisors is struggling is beyond me.  Women in the corporate world must learn to play the game by the man’s rules.  While female financial advisors do not have to play by these strict guidelines they constantly act like they do. As a female financial advisor the only ...

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As a female advisor are you rudderless?

What’s your vision? Do you have one? This week I visited with a number of financial advisors all of whom were interested in hiring a business coach.  In our 30 minute interview I asked them what is their vision and do you know not one of those advisors could answer that question?  Can you imagine a CEO without a vision of where he wants to take his company?  Without a vision what is the...

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ITS TIME FOR FEMALE FINANCIAL ADVISORS TO RISE UP!!!

It seems The Good Old Boys are alive and well in Penn State. As my family read about the scandal surrounding the Penn State football program it immediately takes me back to the early years in the financial services arena.  Women were very poorly treated in the industry for many years until the “Boom Boom Room” broke wide open creating greater awareness or simply FORCING the industry to begi...

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A Taste of my Own Medicine!

Boy did I get a taste of my own medicine last night. My husband who is so calm and mellow by nature was really riled up talking to me about my business.  I just sat there listening and smiling. While I have spent years helping female financial advisors recognize their true value and motivating them to ask for what they are truly worth, here was my husband telling me the same thing and HE WAS RIGH...

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As a Female Advisor do Something Totally Out of Character

What is it about women that make us so masochistic, especially female financial advisors and other successful business women?  I woke up this morning really dragging, I felt it yesterday but just kept on going, and here it is today and I’m still feeling it.  The worst part was I wasn’t listening to my own advice. I can’t tell you how often I am coaching female advisors about the importa...

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When it feels good don’t do it.

How easy it is to allow what feels good get in the way of what IS good. This tends to be particularly challenging for female financial advisors as we always have a hundred things to do on our list. How many times have you looked at your calendar, you know you need to make some follow up calls but you decide to clear some small nagging problems first. Next thing you know the day is over, you n...

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This topic makes me nervous

I have to say this topic makes me feel a little nervous (actually a lot nervous), feeling vulnerable is not in my comfort zone which is why I need to share this with you. 3 months ago I attended Barbara Stanny’s Sacred Success Retreat. After years of getting to know Barbara I felt it was time to actually become a student of her work. I had no expectations as to what I would experience; I arri...

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Why Female Advisors Tweet Better

My client is Tweeting!! She is in a pilot program with her firm and they are testing the use of Twitter. My client is the only female advisor in the group and fell into the same old trap; trying to compete with the men on their turf. My client was posting the same old tweets about the same old research reports voluntarily adding herself to the HUGE basin of traditional financial advisors. Whil...

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Female Advisors Use Pity Parties

Let me tell you negative talk get’s you NOWHERE.  This tends to be an issue more with Female Financial Advisors than their male counterparts.  Women LOVE to beat them self up, they struggle to give themselves credit for success, they either call it luck or dismiss it all together (trust me I struggle with it too.) But sometimes I have to put the kibosh on this attitude.  When asked what wen...

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A Lead is NEVER Dead

Over the past two weeks I watched my daughter calling on old leads. This is her first experience prospecting after recently acquiring her insurance license. To start out other agents give her all their old leads, those that they could never reach or lacked interest in their services. While to others these leads seemed dead to her they were a goldmine of opportunity. A lead is NEVER dead. Every ...

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As a Mom and Coach I’m Keeping My Mouth Shut

As a former Female Financial Advisor I have to tell you how WEIRD it is seeing my daughter (22yrs old) calling on insurance leads and trying to book appointments, her resiliency amazes me.  All I see is drive, determination, discipline and that familiar feeling of competition.   She just started out and is working on her own with an independent company. She listens to every training audio, go...

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Financial Advisors are Getting It

This time it’s different, it seems financial advisors are finally getting it.  If you didn’t reach out to all your clients during the recent volatility I guarantee you someone else has.  Just this week one of my female financial advisors learned this for real.  After our coaching call I sent her off to call every client in her book and soon after she sent this email. “I was talking to...

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Sample Script for Financial Advisors to Reach Out to Friends and Family

There is never a better time to reach out to everyone you know to present your value while ADDING value.  Don’t for one minute think that all your friends’ acquaintances and family members really know what you do.  Everyone who has money invested in the markets is scared right now; scared about their financial future, scared about the future of America , our foundation has never been so ...

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Financial Advisors Transformed In Just 6 Hours

There is nothing more fun than watching a group of financial advisors take experiences from life and craft them into a compelling story. That’s exactly what happened this past week during my Keys to the Ladies Room presentation. In order to connect with the female audience you must be ready to answer the question “Why do you care about me?” Most women will assume that the only...

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5 Steps to Appointment Prep

As a financial advisor all of your prospecting efforts culminate in one final meeting. In this meeting you have the opportunity to present your solutions and motivate the prospect to become your client. When so much is at stake why do financial advisors spend so little time preparing for these appointments? Last week I worked with one of my advisors by helping her prep for a closing appointment...

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Ask for what you want

Over the past few months Hannah had been doing a bang up job at attracting affluent prospects. Her seminars were creating a buzz and she was finally reeling in new prospects with millions, the problem? She couldn’t close the business. We spent one whole coaching session focused on her ability to get the prospect to commit to doing business with her and everything we did came down to one s...

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As a Female Advisor Are You Willing to Surrender to Succeed?

Yesterday I participated in an amazing call. It was a follow up call to the Sacred Success Retreat I attended hosted by Barbara Stanny. Last night I listened to 10 women share their continued success since spending 3 days together at this retreat. In every instance there was one common thread that wove through each story… SURRENDER. Each of the women were working on and learning how to surren...

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Having A Proactive Process Inspires Referrals

As a client I’m NOT impressed. Since I left production to become a full time coach I have worked with 4 different financial advisors and to be honest few actually provide ongoing value that is worth a dam__. I mean it, other than calling us every once in a while with a suggestion or once a year for a portfolio review how do I even know my advisor is watching my portfolio? Unless your fees are so...

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Financial Advisors Learn from Experience

My client called to tell me his son just admitted himself to a rehab unit. Another client has spent this month managing a manic son who struggles with Bi-Polar disorder. I have another client whose husband is about to undergo a serious spinal surgery and another that with just two days notice adopted a set of infant twin boys. That’s all happened in just one month. Life happens to us all, w...

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Female Advisors become Crystal Clear

Last week on one of my Pink Office Mastermind calls a female advisor finally used it and got it. Paula was at a networking event, one of those events where you get to share who you are and what you do. While this was not a new group and she had shared her message numerous times she finally used the new script we created. Immediately following this event she was approached by an attorney who said...

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As a Female Advisor are You Letting Them Steal Your Kids?

Yesterday on a coaching call with a female advisor I asked her how much time she takes off a year, she said a few days here and there.  My inner voice was saying “Are you crazy?” but my outer more tactful voice said “Why”. At first she didn’t understand the question so I clarified, “Why are you only taking less than a week off each year?” She told me she ...

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5 Tips to get your Website working for you.

If your website is like most financial advisors it’s boring and does nothing to help you build your business. I am often asked to review the websites for my financial advisor clients.  They are all basically the same, some perhaps a little more creative than others but I use that word lightly as most of my clients or right brained.  When evaluating your website the first thing you have to...

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Financial Advisors Remember Their Purpose

As I watched my son develop during his 16 months in Iraq I realized it wasn’t just the military experience that made the difference it was the sense of purpose he had in what he was doing that accelerated his growth and maturity. This same sense of purpose created a focus and drive he never experienced before. His experience reinforced my belief that we can only achieve our greatness when we are...

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Tribal Seminars Get Results for Financial Advisors

Knowing your Tribe is the single greatest factor when hosting a seminar.  Understanding who your tribal market is can be the single greatest factor in generating the results you want from your seminar. To develop a powerful seminar program you must commit to and totally embrace the concept of Tribal Marketing. No, that wasn’t a typo. I have always been a big believer in “target” marketing ...

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As a Female Advisors are you Willing to Receive to Succeed?

I never knew how hard it is to receive. We go through life focused on not being selfish, giving to others but few women have truly been taught to receive. I know I’m not the only one because most of the female financial advisors I coach have the same problem.  When I ask my clients especially the female advisors “What are you doing well?” there is a long pause as their minds dig deep strug...

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As a Female Advisor You May Have ATBS

I’m sitting in my home surrounded by good looking men. The saw’s are buzzing with paint fumes wafting through the house.  I’m sitting at a makeshift desk positioned in the middle of my living room.  My desk is way too small and all my files are spread out all over the room.  I had to clear out of my office to make room for the workers.  I could easily let this disruption distract me fro...

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It’s Time I Learned to Receive

OK I’m going to get really honest with you today. I just returned from Barbara Stanny’s Sacred Retreat, I loved it but for totally surprising reasons. I have done joint work with Barbara for years, seen her present but NEVER participated in any of her workshops.  So this past week I took the train to Baltimore and spent 4 days with 20 other women watching Barbara do her thing, WOW. Since I d...

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It Works For Female Financial Advisors As Well

Even female financial advisors need to learn how to more effectively connect with the female client.  While for many this comes naturally by becoming more conscious of what you are doing and why it can enhance your ability to connect and attract even more affluent women to your practice.  But the factors that work for the female client also work for the female advisors. At my workshop The Keys...

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