Category: Seminars

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The Perfect Event Combination to Attract Women with Money.

Women are leery, that’s the bottom line. And women are not stupid, when they get an invitation to a nice event free of charge they know you will want something from them, or at least that is what they are thinking.  But when you charge for an event, when a woman is asked to invest in herself and pay for your value, well now you are singing a whole new tune. There is tremendous value in prov...

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A Women’s Seminar Invitation that GETS NOTICED

To get attention from women, to get women to WANT to come to your event sometimes you have to go totally rogue. It’s not just the topic, nor the content but it’s the look and feel of the invitation that gets the results. When sending invitations to women whether it’s a branding event, qualifier event, specialty event or even educational workshop (see Seminars for the Financial Advisor...

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Why These Female Advisors Get Emotional

As I walked off the stage women would look me straight in the eye and say “Thank you!” Not the obligatory thank you for making a good presentation, these “Thank you’s” go so much deeper.Some walk right up to me and share their appreciation with a touch, others mouth it as I walk by.They know I am their ally, I understand their challenges and am willing to be their voice and fight for the...

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Do you know what women want from your practice?

Women’s Seminars That Turn Women OFFOK Really? It’s 2016 and I just reviewed a women’s retirement presentation designed by one of the top broker dealers in the country. My blood is boiling. It looks no different than a retirement presentation hosted in the 1980’s to address men and retirement, the only difference is the statistics have changed and they have added new women stats.  It was ...

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3 Powerful Strategies With Just One Seminar

When selecting a seminar for women be sure it does more than just give you a script, the content should be highly engaging, something every woman can enjoy, while providing additional methods to grow your business.The key to any seminar strategy is consistency, doing and marketing the same event over and over, so you need an event that is fun, interactive, adaptable to many situations, and most im...

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Adri’s Secret To Seminar Success For Women

Seminars and events are the most effective way to connect, communicate and build stronger relationships with affluent women. Learn the in’s and out’s of hosting engaging seminars and events for women in your community, by watching my five-minute tutorial below. Are you ready to take your seminars to the next level? Checkout my Savvy Women Seminar, a complete seminar program that will surely...

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The ULTIMATE Tool When Marketing To Women

Seminars and events are the ultimate tool when working with women. Just one engaging seminar can position you on the map as the go to advisor for women in your community and have a major impact on the growth and sustainability of your business. Studies have shown that women work best in a community setting, are more receptive to learning want more financial education and prefer more interaction...

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How to build out your 3 key points that adds value and inspires action

Your three key points become the foundation to your core message or educational component of your presentation. As you create your presentation think of it like a sandwich, the 3 key points are the inside of the sandwich; it’s the meat of the presentation or what I call the educational component. In my last article I developed 3 keys points: A clear understanding as to your purpose for yo...

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Do You Know Your Objective When Presenting to Women?

When creating your proprietary workshop or seminar for women there are three steps that will create a seamless presentation that makes an impact. Step 1: Identify your Objective: Knowing your objective for your event is critical to measuring your success and defining how you approach your event. Is your objective to inspire more referrals from clients? Create more appointments from prospecti...

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How to Create A Unique Presentation that Attracts More Women

Most financial seminars for women are boring, technical and still follow a more masculine model. While the content of many seminars is changing they are still focused on products and services and rarely ever truly engage the audience, an essential component to seminars, events and workshops for women. In addition to being typically dry and boring content the presentations rarely if ever, reinfo...

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Financial Professionals Use Duct Tape To Get Appointments

He got more appointments than ever before from his event. His first event generated 100% appointments from nine couples attending. His second event generated 70% appointments from ten couples attending, and his third event generated an 80% appointment rate. These were his best returns ever and it was all due to duct tape. (more…)...

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3 Surprising Keys to Sizzling Seminar Results

Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!) If you want to deliver a really great presentation, you have to do 3 key things: Engage, Educate, and Elevate. Unfortunately, most advisors focus 99% of their tim...

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Female Advisor Suddenly Lost Her Mojo (and how she got it back)

This advisor had been very focused and achieving new levels of success then suddenly lost her mojo.  It started small and now due to personal issues it snowballed.  In the beginning it was not getting the support she needed from the sales assistant, later it was not having a team to work with, of course compliance always played a role in creating her frustrations and negative attitude. Then mo...

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Two Strategic Methods To Get The Benefits Of Direct Marketing

If you are still doing business as usual you may want to consider changing it up.  While seminars continue to be a viable source of new business you must stay fresh and rethink how you can attract more qualified prospects to your events to get new business. Many advisors use a direct marketing company to promote their seminars and events.  While this is an effortless way of filling the room...

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Without this one tip, Advisors are spending months or even years trying to develop new prospects

The relationship process from prospect to client can be long and tedious. It requires lots of time, contact, and patience UNLESS you start with your personal story. There is no doubt your authentic story can be your most powerful tool to building new relationships and securing the commitment of a new client. It’s a powerful tool and the best part is it’s authentic; if it wasn’t, it wouldn...

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#1 Prospecting Tool for High Net Worth Women

To attract more high net worth women to your practice and accelerate the flow of referrals a financial advisor must host seminars or events.  Women thrive in a community setting, crave interaction and communication and are hungry for education. Seminars address each of these characteristics in one fell swoop.  Now don’t get crazy I’m not saying that you have to host seminars every month t...

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5 Simple Steps to an Effective Women’s Seminar

The WWM team I started coaching 4 months ago is having way too much fun with their new women’s marketing program.  They launched their new women’s program using my Savvy Women Seminar, already they have filled 4 events to capacity and the next one is already filling up. Marketing to women is totally energizing and productive you just need to know how it’s done. As a result of their event...

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The most effective business builder this coach has ever seen…

If you’re looking to enhance your prospecting efforts, generate more referrals, and get new introductions from your existing clients – consistently and repeatedly – it’s time to consider a seminar program to grow your business. In today’s environment, seminars have proven to be one of the most effective methods to build a successful practice. There are many different kinds of se...

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