Category: Female Financial Advisors

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Female Advisors Kick ASSets with this New Model

I was a registered sales-assistant that was sought after by million-dollar producers, most would say I had a very bright future ahead of me, and then I quit and joined the Navy.  I’d had enough. Even though I loved the business of selling stocks and commodities by phone and serving great clients, in the early 80s the environment was toxic.   While geographically distanced from the antic...

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How to Leverage Your Strengths as a Female Advisor

Why did you become a female financial advisor? Was it your dream as a young girl? Did you wake up one day and say “When I grow up I want to manage investments and people’s life savings? “ Or did you just fall into this career accidentally? If you are like 95% of the female advisors out there you fell into this position never dreaming this would be where you end up and sometimes wo...

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Unleash Your Strengths as Female Financial Advisor

As a woman you bring amazing strengths and talents to an industry mired in egos and less than ethical behavior. You have adapted to the more traditional business model succeeding even when the process and methods felt totally unnatural to you as a woman. Your business has been fueled by discipline, hard work and your sheer determination to succeed, yet underneath it all you know there is a bet...

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3 Ways to Motivate Women to Take Action

In the new era of women and millennials, Financial Advisors must embrace a new model that is more personal, makes the advisor more approachable and inspires and motivates potential clients to act.   Selling skills still have their place but manipulative, high pressure tactics are out. The instant a woman feels the sale is more important than her needs she’s out and chances of reestablishing ...

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As A Female Advisor, If I Lost My DRIVE, Have I Lost My EDGE too?

I have been competitive since I came out of the womb, or at least as far back as I can remember.  As I grew my drive and desire to compete and BEAT the competition (no matter the environment) drove me, and in many ways served me well.   But now that I am choosing to let go of the hunter/warrior inside me, depending less on my learned qualities and more on my feminine strengths have I lost my ...

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Don’t Let One Jerk Derail Your Focus On Women

This is the time of the year to be thankful for our families, our business, our clients and the successes we’ve achieved. I’m thankful for all of you and look forward to meeting and mentoring even more of you in 2017 (see below for more details on this!).   One of the things I’m not thankful for….people who try to stop others on their road to success.  One of my own cl...

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What is Your Real Mission as an Advisor?

OK, so what is your REAL mission? Every financial advisor I speak to wants to help people, they see this as their true calling and what makes them unique; but the real question, the source to unlimited success is understanding WHO you really want to help and WHY?These are not simple questions and the answers require some digging and soul searching; but the results are what define you, propel you, ...

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Three-Step Guide to Dramatically Transform Your Conversations with Women

Which option would you choose to transform your relationship with affluent women?The challenges many women face when it comes to money are far greater than just the dollars and cents. The issues often run deeper, creating an underlying issue that prevents growth and financial confidence. Until women understand their attitude and relationship with money, they may continue to struggle in their desir...

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How She Did a TOTAL REBRAND in just 1 ½ Days

She was a half million-dollar producer and chose to leave her clients and the safety of a big firm, to rid herself of a toxic professional environment.  Her partnership had become challenging and less than motivating, the limitations imposed on her vision of what could be sapped all her energy. One day she realized this is NOT what I signed up for.  It was time to make a BIG change. Due to partn...

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Why the Good Ole Boys Get the Attention and the Great Guys Get None

It has been so long since I have encountered a classic good ole boy advisor that I was stunned into silence. I was introduced to Tom at a holiday party and learning he was a financial advisor, I looked forward to engaging in an interesting conversation. But after just five minutes I was planning my escape, which couldn’t come fast enough.It was almost painful listening to him boast about his 130...

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The secret to success for advisors is no secret at all

When a financial advisor has a singleness of purpose success is inevitable. But that purpose must come from your soul, it must be a fire that burns inside of you. It must have deep meaning to you and your life and you must be able to articulate WHY it is so important to you.A college education, masters or graduate degrees, and industry training have minimal value to your success in the absence of ...

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There Is A More Effective Way To Succeed As Women Advisors

The full article is published by SAYRA Magazine in the FALL / WINTER 2015 VOL.1 NO.4 from Lebenthal Holdings, LLC.As a woman you bring amazing strengths and talents to an industry mired in egos and less-than-ethical behavior. You have succeeded by adapting to the more traditional business model even when the process and methods felt totally unnatural to you as a woman. For some, you were destined...

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What is your 2016 marketing success strategy?

In just a few weeks they transformed their message from an old brown bag process to a ‘Tiffany box approach’ attracting immediate attention from women, men and the millennial generation. Four weeks ago they had no message, no brand and no real strategy, especially when marketing to women. But after a few weeks, 3 group calls and some online coaching their message was transformed. They now had ...

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Female advisors are pushing the pendulum

I was a registered sales-assistant that was sought after by million-dollar producers, most would say I had a very bright future ahead of me, and then I quit and joined the Navy.  I’d had enough. Even though I loved the business of selling stocks and commodities by phone and serving great clients, in the early 80s the environment was toxic.   While geographically distanced from the antic...

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The amazing results when your intro screams “Women”

Lets fast forward in time… You have officially become a certified Women’s Wealth Specialist. Your messaging now validates your deep level of commitment to serving women and it’s getting attention. This great momentum is happening all because you can clearly articulate your focus. Being able to articulate your focus on women will create immediate interest and inspire others to ask about w...

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Why Every Financial Team Needs a Female Advisor

Male and Female Advisors each bring a unique set of skills to the business, and when the chemistry between partners is a good fit their ability to capture more business can become unstoppable… leading to more referrals, assets and production well beyond the next decade. The key to a highly productive gender balanced team is understanding your partner’s natural strengths, trusting their judg...

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Why Your Story Could Be Worth $6.2 million

In a national study, when rating their level of satisfaction women are least satisfied with the financial services industry than any other industry. This low level of satisfaction leads to a high level of distrust, making your ability to attract and retain women clients even more difficult. You see most women you pursue as a client often believe that you only care about her because you want he...

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We just need 50 female advisors to make an impact on the industry

Ladies, I need your help. I need just 50 female advisors to participate, and if you are currently begin coached by me, this is a MUST DO. I have been approached by Advisors Ahead, a progressive company and am personally acquainted with the founder and President. Their mission is to provide better training and a screening process to help enhance the success of new financial advisors. In their pr...

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When Female Advisors Find Success Effortless

Female Advisors usually come to me ready for battle, they know they can achieve more but they can’t figure out what they are missing.   They love what they do and honestly feel they are good at it but something is holding them back. They keep searching for that one idea that will make their success come easier and faster but the answer is elusive. (more…)...

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Startling Reasons Why Female Advisors Must ‘Go For Broke’

She sat across the table from me diligently working on a new script. I had heard her on a few previous calls with potential clients; her strategy was clear and her execution process was by the book. She pressed for the sale and ended each call asking for a commitment. But closing the sale was difficult and the entire process was so much work. She would come in to the office early and stay late,...

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The #1 Most Productive Business Method for 2015

If you’re looking to grow your business, inspire more referrals, capture more assets per household and retain more clients then you must place a bigger focus on women. Advisors who shift their marketing and communication strategies to appeal more to the women’s market immediately inspire more attention from women, gain more respect and appreciation from their husbands and simply attract more n...

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As a woman is it time to say goodbye to your “Warrior”?

I had split personalities, three in total, one I just met, another who helped me succeed in business and a third that was holding me back. My “Warrior” had to go. She had served me well for over twenty-five years; she had become my partner, companion and knight in shining armor. She helped me manage life’s complications and succeed when the odds were against me. She helped me survive when ...

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Why Goals For Woman Can Prevent Success

For women success is not simply about setting goals, most women are driven by something deeper, something that inspires a passion and energy where the financial rewards are simply the bonus for doing meaningful work. Yet as advisors we were weaned on goals, constantly focused on tracking assets and production. We were taught to believe that without setting financial goals we would not succeed as a...

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3 Surprising Keys to Sizzling Seminar Results

Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!) If you want to deliver a really great presentation, you have to do 3 key things: Engage, Educate, and Elevate. Unfortunately, most advisors focus 99% of their tim...

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The Risks of Playing it Safe as a Financial Advisor

I tend to push the limits in most everything I do. I will always push myself a little too far, that has helped me achieve a life filled with incredible experiences and a multitude of accomplishments.  Certainly I could play it a little safer and eliminate some of the physical consequences but then I would have to forfeit my desire to embrace the world, revel in new experiences, challenge my mind...

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Female Advisor Suddenly Lost Her Mojo (and how she got it back)

This advisor had been very focused and achieving new levels of success then suddenly lost her mojo.  It started small and now due to personal issues it snowballed.  In the beginning it was not getting the support she needed from the sales assistant, later it was not having a team to work with, of course compliance always played a role in creating her frustrations and negative attitude. Then mo...

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Two Strategic Methods To Get The Benefits Of Direct Marketing

If you are still doing business as usual you may want to consider changing it up.  While seminars continue to be a viable source of new business you must stay fresh and rethink how you can attract more qualified prospects to your events to get new business. Many advisors use a direct marketing company to promote their seminars and events.  While this is an effortless way of filling the room...

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Which Advisor Are You Most Like?

Scattered: Michelle was scattered. She was a networking queen and had made tons of contacts, yet she was struggling to convert contacts to prospects and prospects to clients. She was working way too hard and not getting the results she wanted. Undervalued: Peg was accepting clients with low assets, she knew she shouldn’t be working with any client with less than $500,000 but she couldn&...

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Female Advisors have the connection but can’t close the sale with prospects

I was working with a very bright, beautiful woman working as a wealth advisor for a bank in Chicago.  As a single mom with 2 kids she is highly motivated and determined to succeed. She does a fabulous job developing relationships and putting the client or prospective client at ease, her accent combined with her vocabulary and clear articulation creates an almost trance life feeling in the...

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Going from an FA’s Assistant to a Financial Advisor Requires a Balancing Act

Going from an assistant role to Financial Advisor can be a life altering experience, but you must tread lightly and even carry a big stick.I spent 10 years as a registered sales assistant and when I became a Financial Advisor my whole life and future changed for the better. When I accepted the position, I was excited about the opportunity and was determined to succeed; yet I knew I would experie...

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How to recruit more Female Financial Advisors and increase success rates

I was astounded by this statistic. At first I thought it was a mistake.  How could female advisors earn just 61.3% of what their male counterparts earn, according to a 2013 Pershing whitepaper? I thought they were talking about salaried positions but NO they were talking about revenues generated by advisors. (more…)...

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Female Advisors Have the World by the Tail

 While female executives continue their struggle to climb the corporate ladder, female financial advisors have free rein with unlimited upside earning potential and a flexible schedule.So, why do female advisors continue to lag behind their male counterparts in terms of production?  While there are many factors assumed to contribute to this disparity, after coaching thousands of advisors I s...

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Female Advisors are drowning in Testosterone!!!

Ladies we need to pump up the estrogen instead of drowning in testosterone. This past week I had the opportunity to coach two new female advisors, they were both just a year into production and working at Merrill Lynch. These women did not know each other, lived and worked in completely different parts of the country yet they could have been twins as their issues and experiences were identical (...

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As a Female Advisor how would you rate yourself?

If I asked you to rate yourself on a scale of 1-10, 1= you never do administrative work 10=you spend 100% of your day doing admin work What number would you give yourself? When I start coaching a client (male or female) I will first ask what they hope to accomplish with their business and then I ask what needs to happen so that they can accomplish this goal.  9 times out of 10 the one thin...

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Would this make you cry as a female advisor?

Last month I started coaching a team of advisors, two men and a younger woman named Meg.  As I read through each of their welcome kits it became immediately apparent that the two men were very progressive, making sure they were balancing their time and lives while building a quality practice.  Meg on the other hand was overworking herself, sacrificing her family time and rarely if ever taking ...

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When Female Advisors Need a Remodel

As a young girl my daughter Skye was constantly rearranging her room.  I could always hear her moving furniture, she was determined to create a new look, it was almost as if this new look represented a new beginning to her life.  While Skye may have been a bit extreme I too find myself changing the look of our home from time to time, repainting, moving furniture, even getting new drapes. I hav...

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When Female Financial Advisors Fall out of Cadence

Last week, while on a long hike with my husband I became acutely aware of our cadence. Tired and worn out I found just by staying in step with my husband seemed to make the hike easier.  It reminded me of my days in the US Navy, marching and running in cadence; the rhythm of others just swept you along making the drudgery seem less painful.  I found during our hike that when I would fall out o...

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Top 3 Areas Financial Advisors Need to Focus on for Successful Prospecting

Dear Adri, “If you were a brand new advisor in the business how would you begin your prospecting efforts?” While most advisors jump on the phone and begin cold calling, they start attending networking events and meeting with acquaintances hoping to solicit some new business and in probably EVERY case they are out there shooting blanks.  Before I do anything I would clarify my focus and ...

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3 Ways Female Advisors have an Advantage over Male Advisors

I was recently contacted by a writer for Barron’s who was writing an article on whether or not women make better investment decisions than men.  There have been other articles that indicate women take less risk and are more apt to cut their losses quicker but there is not enough statistical information to make a clear case in this regard.  In fact most all financial advisors whether they a...

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The most effective business builder this coach has ever seen…

If you’re looking to enhance your prospecting efforts, generate more referrals, and get new introductions from your existing clients – consistently and repeatedly – it’s time to consider a seminar program to grow your business. In today’s environment, seminars have proven to be one of the most effective methods to build a successful practice. There are many different kinds o...

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How would you answer this 5 million dollar question?

Picture this; you are one of 4 financial professionals being interviewed by a woman who just inherited 5 million dollars. You have each had your opportunity to make your presentation, you talked about the solutions you would provide, the value of your research, the benefits of your firm and your process for working with clients. There is a bit of silence as the prospective clients gathers her t...

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Haly B. – RW Baird

A high achiever by nature, Haly was struggling as a financial advisor. A former engineer, Haly had left her technical career to  build a practice as a financial advisor. Her desire to help others was contagious and her technical skills surpassed many more tenured advisors, but unfortunately, after three years, her high expectations were being suffocated by her low performance. Despite he...

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She was being set up!

Mary walked into the Breaking the Mold Conference wondering, “What have I gotten myself into?”  Coming from one of the most prestigious wire houses on the street, Mary had very high standards… and she could tell this event was going to be different, just by the way the room was set up. As presenters, we could see her critical eye perusing the room, assessing our level of professi...

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As a Female Advisor are you working on Auto Pilot?

The more I do the tougher I get, the tougher I get the less I feel, next thing you know I find myself on auto pilot feeling nothing and just doing.  Sure I get a lot done but I often become more callous in my approach to dealing with people.  I really noticed this last week when I spent 7 days in California helping my Mom get readjusted after losing my Dad.  My “Get it done, take char...

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6 Steps to Creating Your Vision.

Sometimes my job coaching female financial advisors makes me sad.  So many women I start working with are bright, very successful with great production but come to me as if they have been faking their success, as if they don’t deserve it.  Their confidence is low, they are often exhausted and have lost their drive and spunk. Yet In just my first hour of coaching I can already see thei...

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Have you met Betty the Bag Lady? She has a message for you…

Have you met Betty the Bag Lady? You may not think so… but you have.We all have. As women, we bring a lot of baggage into the workplace – and our inner “Bag Lady” can really hold us back. But hey, perhaps not all of that baggage is garbage! What if I told you that some of your “baggage” is actually really valuable? It’s true! Some of the things we think of as baggage are connec...

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To Promote or Boast

As a woman it’s natural to be humble, we have been taught from an early age not to talk about ourselves yet our male counterparts are quite competent about talking about their strengths and the value they can provide.  Women must learn that there is a difference between promoting vs boasting. As a female financial advisor your prospects and clients must feel confident in your ability ...

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As a Female Advisor Who Are You Accountable to?

I can understand why women struggle to rise and succeed in the corporate world but why the number for female financial advisors is struggling is beyond me.  Women in the corporate world must learn to play the game by the man’s rules.  While female financial advisors do not have to play by these strict guidelines they constantly act like they do. As a female financial advisor the only ...

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3 Steps to Rebranding Your Practice as a Financial Advisor

Most Financial Advisors do not recognize the incredible impact of rebranding their practice. A new brand can redesign your compelling message giving you more focus and clarity. A new brand can re-stoke the fires under an existing client base stimulating referrals. A new brand can inspire new ideas and a new perspective accelerating the growth of your business.  A new brand can jump start your p...

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Are your Emotions Driving your Business Decisions?

Last night my husband and I were talking about the principles we want our kids to focus on. They are now all young adults from ages 19 – 24 and all venturing into a new phase in their life. This was not an easy discussion as we constantly allowed our emotions to impact our thoughts but after about 2 hours our discussion became quite fruitful. We realized we want all our children living a H...

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