Can A Male Advisor Compete in this Female Space?

August 10, 2017

 

Let's address myth number two (see myth one) which prevents advisors from capitalizing on a female focused practice.

Can a male advisor compete in this female space? (female advisors be ready).

Well the answer is, both male and female advisers can compete in this space equally.

As a male or female advisor you must be able to connect with women in a way that is contrary to the way you have been taught in the financial industry. The reality is the method, approach and the way you have been taught to present financial services to women stinks. And it's hurting you, not helping you.

Let me give you a great example. I worked with an Estate Planning Attorney in South Dakota. And just after completing my process - within 2 weeks, he was hosting three estate planning events coordinated by a direct marketing firm. Trusting my process and his new female friend approach he started the event with his story “Why Women”. In fact, he told the men,” I want to hear from the women”. He even showed the women a roll of duct tape to put over their husband's mouths - which made everybody roar with laughter. 

What did he do? He gave women a voice. And the beautiful thing is - the men loved it too! His closing ratio and his ability to get appointments was 90%. He has never had such a high appointment ratio. The point is, anybody can learn how to really create a powerful practice focused on the women's market. And when you incorporate the methods that I teach you in the MWA program, you won’t need anything else.

In just the second lesson of the MWA process, we create your story. Your story focused on “Why you care about women.”  Your story will become your most valuable marketing tool. I don't care whether you're networking, talking to COI's, in a one-on-one meeting or even emailing it out, your story is powerful. Once advisors begin to share their story I get an email from them that says “it works!  in fact for the first time I got a response from my email!”

My MWA program will take you through every step you need to create a powerful female friendly practice.

In our next email , we're going to talk about the final myth. "I built a good business, why can't I just keep doing what I'm doing and be successful?"

I'm going to tell you why that won't work, and how you can transform your business for the next 10 years of success and growth. 

Learn more about this program here. Special treat: If you join the Masters of Women’s Advisory Program before next week on August 10th, you will be rewarded with a Sign on Bonus. You will receive my Thematic Wealth Program (value $199). This is a 6 module self-study course. Just listen to the audios and complete the steps in the workbook and you will quickly create a more efficient, value-added practice that validates your fees and positions you as the advisor of choice in your community.   

free gift value statement
Subscribe to Articles
Enter your email address to subscribe to Adri's articles and receive notifications of new posts by email.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×