Advisors Must Tread Carefully, the Gender Game has Changed

January 25, 2018

female friendly advisor

The surge of sexual harassment cases is heightening the need for femX advisors.  Women are less tolerant than ever before and to just assume your female clients are happy is ludicrous.

If you think just being a nice person is enough to attract and retain your female clients, you may be highly mistaken.

Today’s woman is more discerning. You must assume the moment a woman meets you she will be scrutinizing everything you say and do.

Women notice everything and have become leery as to why you are interested in them.

Even though you are not the source of this distrust, you must make a concerted effort to change this toxic perception.  

The majority of male advisors respect women especially those they love, it is the small percentage that has tainted the well and forced a change on an industry that was mired in egos.  

Advisors, you can’t just tell women you respect and appreciate them - they need to see it, feel it experience it.

This issue can not be fixed with a new script, it requires a shift in how you present your practice, communicate with women incorporating a process that speaks women -- We call this femXing your practice!

By femXing your practice you can immediately:

  • Attract more positive attention from women and appeal to the men that love them
  • Inspire more referrals by converting all your female clients into a loyal client raving fan.

The femX process not only repositions you as a trusting advisor for women but also gives you the opportunity to rebrand your practice in a way that. . .

  1. creates a whir of momentum,
  2. inspires fresh new  positive energy, and
  3. generates a surge in business growth.  

Whether you intend to focus your whole practice on women or simply create a safe space within your practice that caters to women the femX process, tools and strategy are the same.

Attend a Free Live Workshop for Financial Advisors:

How to Create a Female Friendly Practice and Generate Exponential Business Growth

During this FREE 3-hour presentation by Adri Miller-Heckman, the industry's leading “marketing to women” coach, you will learn how to transform a focus on women into your most powerful and productive business building strategy.

Register for the live workshop in your city now: www.femxadvisor.com

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

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Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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