How FemX™ Advisors Inspire More Attention From Women.
January 4, 2018
FemX Advisors who shift their marketing and communication strategies to appeal more to the women’s market immediately inspire more attention from women, gain more respect and appreciation from their husbands and simply attract more new clients of both genders.
That’s just how it works and how easy it is. You don’t have to make major shifts to generate an impact. Some FemX Advisors focus 100% on women while others simply use the FemX process to develop stronger relationships with their female clients, the process is the same as are the results.
Women want to know you hear them, care about them and are committed to engaging them more consistently so communication is key!
Here are two simple strategies from our FemX process that can have a dramatic impact on creating more engaging relationships with both your female clients and complete strangers:
- Share Your Story. I cannot emphasize how important this is to the growth of your business. Your story on “Why women?” will become your single most powerful tool when communicating with women, men and millennials.
Your story can be used with both prospects and clients, it can be shared verbally or in email, posted on your website or on a brochure. Your story is the single most compelling part of your message and can be used in every aspect of your marketing and communication. Plus it quickly wins the heart of every woman who hears it!
She needs to know you care about her and not just about her money and your story tells her why. Here is a great example of a good story and complementary tool to writing your very own story.
- Consistent Communication: We all know that women love to communicate, they love to be inspired and share information within their community. Providing short, fun female focused emails are the best way to inspire more referrals and show women you care about them.
Start sending female friendly communication out to every household (DO NOT segment your book when sending these emails as segmenting your book will limit your impact). You want these emails to be short, appealing to women and not overly technical. You want the message to inspire and motivate women while educating and encouraging.
Asking meaningful questions that get women thinking, or perhaps providing a short quiz that lets women evaluate their understanding of risk or investments can enhance their engagement and even generate a welcome reply and feedback.
We have compiled five great examples of email communication all designed to engage women more effectively.
Our membership program provides advisors with a library of engaging tools along with three new female friendly emails each month.
Consistent communication is key with women, we want to make the process as simple, easy and effective as possible for you.
Coming Soon. . . Free FemX Advisor Training!
We will soon be launching our new FemX Advisor FREE 3 hour workshop in major cities across the country. Watch our upcoming emails for details on our Boston, MA, Hartford, CT and Newport Beach, CA events coming soon.